Archive for ‘Cutting Back’

September 30th, 2009

How I Quit Smoking In Just Five Years And How You Can Too!

Smoking is probably the second largest health risk today; second only to improper diets. In the United States alone, Chronic obstructive pulmonary disease – in nearly all cases due to smoking – ranks as the third or fourth most common cause of death (depending on your sources). 1000 Americans die every day because of smoking. One in six American men will die a smoking-related death. We all know smoking is bad for you, so why do so many people still do it?

Let me paint you a picture to make a little bit of a comparison. If I were to market a mixture of asbestos, heroin, cat feces and old milk as a perfume that sold at $40 a bottle, I doubt I’d get very many buyers. People would be more likely to look at the product once and then run away screaming. It would be overpriced, it would smell bad, it would – if you got past the disgusting part and continued to consume – be addictive and over time cause cancer and several other health problems. Even though we all know instinctively that the perfume is a lousy idea, many of my readers will still go out and buy cigarettes.

I’m sure part of the reason people start smoking is because of peer pressure and the fantastically clever marketers at the major tobacco firms. It’s easy to blame the image that smoking has; a lifestyle choice that makes people look more mature and grown-up, something that screams to the world that they are rebelling against authority and deciding for themselves. However, I’m also convinced that a large part of the reason that so many people start – and continue – smoking today are all the quick-and-easy cures being peddled in bookstores, on the Internet and in magazines. Because they’re being exposed to these miracle cures, people are getting emotional support for the fallacy that “I can quit whenever I want to”. In their eyes, smoking suddenly doesn’t seem as bad anymore. After all, if I can quit smoking overnight, as some gurus claim, then what’s the problem? I’ll just quit some time soon, but not now because …

… because what, really?

It’s been around five weeks since I last smoked a cigarette. I can’t guarantee that I’ll never ever smoke a cigarette in my entire life, but at the moment, I don’t think I will. It doesn’t feel like I will. I don’t miss smoking in any way and actually feel a little sick when I feel the smell of cigarettes. Still, I’d be lying if I said that getting here was easy. In fact, the time it took me to quit smoking is longer than the longest time that I’ve ever held a job. The time it took me to quit smoking is longer than my longest relationship to date was. It look me longer to quit smoking than it took me to learn to juggle four-ball showers.

All in all, it took me just over five years to quit smoking, and here’s how I did it:

I quit over and over and over and over again – and again. I failed at quitting smoking so often that I eventually got it right. I lived the famous statement by Mark Twain, “Giving up smoking is the easiest thing in the world. I know because I’ve done it thousands of times”. I made so many mistakes that eventually I fell upon the method that worked for me.

You see; I don’t believe that there is a miracle cure. I don’t believe that there is a surefire way for everybody to stop smoking. I don’t believe that every smoker out there can read a book and then be cured of the demon named nicotine. The reasons that we started smoking and the reasons that we continue to smoke are all individual to us. Instead of finding some general rule that works for everybody, we all need to find our very own reasons to quit. That said, however, there are four things that I feel are more general than others and that I would like to bring up:

  • Cutting back on cigarettes gradually still means that your physical abstinence will be just as bad – but it will last much much longer. Quitting cold turkey is far faster. Also, cutting back will make every cigarette during that period feel more like a reward for enduring. We definitely don’t want to be associating smoking with the feeling of rewarding yourself.
  • If you crave a cigarette, it usually doesn’t take more than five minutes until the craving is over. If you just endure those five minutes, you should be fine. Chewing gum or eating a carrot helps with the oral fixation.
  • Get some exercise. Jogging, push-ups, sit-ups or even a nice brisk walk will do the trick. You’ll notice the effect of not smoking much faster in this way and have an easier time motivating yourself.
  • Don’t be afraid of failure when you decide to quit smoking. Almost nobody manages to quit smoking and get it right the first time around. Keep at it and eventually you’ll get there.

If you’re curious as for what eventually worked for me after so many years of failure, it was the decision to stop buying cigarettes. I would instead bum cigarettes off of friends, family and colleagues until I felt like I was such a cheapskate that my sense of honor and integrity outweighed my need to smoke.

In short, I suppose I only have this one suggestion to people out there who smoke cigarettes. Quitting smoking is hard work, but it’s definitely worth it. Your wallet, your health, your friends and your loved ones will thank you for it.

September 23rd, 2009

Perfection Comes First

It’s January 1999; more than ten years ago today. The new multicolored iMac is going to be released tomorrow, and Steve Jobs is practicing his product presentation. A journalist from Time is sitting in the audience, taking notes and following along. Everything seems to be going well until the five computers are rolled onto the stage. Steve sighs and asks for a break.

You see; apparently the moment where the computers roll out onto the stage just wasn’t epic enough for Steve. They were supposed to slide out from behind a curtain as well as get projected onto a large video screen behind Steve and they were supposed to sparkle. The problem was that the lighting didn’t show off the transparency of the casing well enough; the things just looked dull and opaque.

Steve demands that the lights go on earlier and that they’re tuned a little brighter. They keep trying it over and over again and Steve Jobs insists that “let’s keep doing this ’till we get it right”.

They keep it up, and the journalist in the empty auditorium is beginning to wonder about this man’s sanity. He’s preparing for what is supposed to be a long keynote speech, why is he wasting so much time on something as trivial as lighting? Shouldn’t his speech be the focus here? Isn’t that what it’s all about? The computers are great no matter what direction the light is coming from, right?

As the journalist thinks about this, Steve is still working on getting it just right. “No, no, no, this isn’t working at all!” he’s complaining. The lights are finally bright enough, but they’re coming on too late. “I’m getting tired of asking about this”, he grumbles until – finally! – things are just right! “Oh! Right there! That’s great!” Steve suddenly exclaims. Suddenly, things are perfect enough for him! The computers are getting strong enough lighting and the lights are coming on early enough. “That’s perfect!” he shouts!

They run through the process once more and the lights come on just right again. They’ve got it down pat and continue working on the next bit of the keynote presentation.

The journalist from Time, who is still wondering about why so much time was spent on something as simple as lighting, decides that it was just a strange peculiarity about Steve Jobs. He writes it off as a character oddity and it isn’t until he’s writing up the article that he finally gets it. This is what his article eventually said:

And you know what? He’s right. The iMacs do look better when the lights come on earlier. Odwalla bottles are better with twist-off caps. The common man did want colorful computers that delivered plug-and-play access to the Internet.

Steve Jobs took a company that was going bankrupt and turned it into a massive brand that’s known around the world for its high quality products. This would never have been possible if he hadn’t cut back on the hundreds of things that they were doing and decided to do a small amount of things but do them to absolute perfection.

Strive for perfection in everything. Don’t leave anything half done. If you feel you’re doing too much, drop a couple of things so you can focus more on what you have.

April 5th, 2009

The Pareto Principle – 80/20 in Action

In many fields of study, one comes across a principle named The Pareto Principle, or “the law of vital few” or “the principle of factor sparsity”. It states that roughly 80% of an effect comes from 20% of the cause – or vice versa. It tells us that 20% of a company’s clients or customers yield 80% of the company’s income. 20% of the people own 80% of the land. This principle, applied as it is to business and economy, can be found in our everyday lives in surprising and often enlightening ways.

Starting at home
Earlier today, when I was studying the Pareto Principle, I looked over to my book shelf and realized that there were a bunch of things in it that I never used. I tried applying the Pareto Principle to this fact and realized that I probably spend 80% of my time using 20% of my possessions. My MacBook, iPhone and TV and many of my books are probably 20% of the things that I use 80% of the time.

I started going through the contents of these shelves and started building a pile on the floor of things that I don’t use anymore; those 80% of my stuff that I use 20% of the time. The pile quickly filled up with old magazines, printouts, leftover boxes from computer gear, an old SoundBlaster Live sound card, an old internal CD-ROM drive, thirty-something VCR tapes, an old broken Xbox, a PalmPilot from the year 1999 or 2000, instruction manuals from a Solaris 8 Administration Course I attended many years ago, and so on. The pile quickly filled up and now covers the majority of the floor in my living room, and I haven’t even started on my office room, which contains even more stuff. I’ll do that tomorrow.

I probably wear 20% of my clothes 80% of the time. Why can’t I just give the remainder of them to charity? I use 20% of my gaming consoles 80% of the time, so why not sell the other 80% I don’t really need my Playstation 2, Gamecube, Playstation Portable and Gameboy Advance.

I’m not ready to throw away 80% of my books, 80% of my DVDs or 80% of my CDs quite yet, but maybe over time.

Applying it on a wider scale
I’m sure that you’ve already begun wondering how to apply the Pareto Principle to your own life, so let me give you a few more examples of the things that I’ve thought about already.

At the office, 80% of my productivity comes from 20% of the things that I’m actually doing there. Okay, maybe that sounds like I’m idling all the time or doing completely irrelevant things; but that’s not the case. The remaining 80% of my working day, in which I attain the remaining 20% of my productivity, are spent helping colleagues, being disturbed by outside influences, having lunch, taking breaks or attending meetings. This means that during the normal 40 hour work week, I spend 8 hours doing 80% of the actual work, and the remaining 32 hours doing 20% of the work. By organizing myself a little better and making sure to avoid interruptions, I could become far more efficient.

Also at the office, I’ve noticed that about 80% of the issues that come in from our customers are coming from about 20% of the customers. I’m thinking of suggesting to my managers that we offer these customers a free educational package, so that these customers will send fewer issues to us, easing the load on our customer service department.

The third point from the office; we get 80% of our sales from 20% of our customers. By focusing more attention on these customers and less on the remaining 80% of our customers, we’ll be able to build a happier core group of customers and sell them more products.

Where you can find it
Take a look around right now. If you’re at home, look at the things around you; how many of them do you use and how often? Do you really need that thing over there or are you just saving it just in case it might be useful some day? You’ll probably find that only about 20% of your possessions are truly useful to you most of the time while 80% of them are just lying about collecting dust.

If you’re at the office, we can be sure that you’re definitely in the 80% zone where you’re doing 20% of your efficient work. After all, you’re reading a blog entry. Ask yourself at what 20% of the day you’re doing 80% of your efficient work instead. If you’re currently working on a specific project; see how 80% of your time is being spent doing 20% of the real work. Also, ask yourself whether 80% of all interruptions you suffer in your work come from the same 20% of your colleagues.

If you’re a blogger, check your server logs to see which 20% of Google keywords give you 80% of your incoming traffic. If you’re selling Google AdWords, check which 20% of your keywords are giving you 80% of your incoming links.

The value of the Pareto Principle when you implement it into your life is that it reminds you to focus on the 20% that matter. Of the things you do during your day, only 20% really matter. Those 20% produce 80% of your results. Identify and focus on those things. If you’re busy, stressed and overworked, make sure that the things that you cut out of your schedule fall into the 80% of the less useful things; not the 20% of the useful things.

Summing up
The most important thing we can learn from the Pareto Principle is that it’s not only important to do things right, it’s that we need to learn to do the right things. If we focus on the 20% that truly matter, we’ll be saving so much time and effort that’s better spent elsewhere.