I recently finished reading The 22 Immutable Laws of Marketing, a book that I found to be both fascinating and eye-opening. Even though it is quite dated – it’s from 1993, and you can tell! – most of the suggestions are still highly relevant. The twenty-two laws are the laws of:
Leadership, the Category, the Mind, [...]
Posts under ‘Business Ideas and Product Evolution’
Laws of Marketing
Bringing Twitter to the Next Level
It’s funny how things happen on the Internet. Something that seemed like a revolutionary idea yesterday is commonplace today and old tomorrow. Here’s an example of how this happened to me.
On the 15th of July, I had an idea that I wanted to run by the creaters of various Twitter clients. I posted the thought [...]
A Hint of Things To Come
The iPhone created a mass exodus into a movement that had slowly been gathering momentum. Ever since my early years in the telecommunications business at Ericsson in the late 90:s there was talk about the future of hand held devices. We would have smart phones that would be portable Internet stations, we would be able [...]